I think it’s safe to say that many – including myself – were wrong about The 1975. The tide began to change when the follow-up to their critically-panned debut eponymous record, I Like It When You Sleep, For You Are So Beautiful Yet So Unaware Of It, was received slightly warmer than its predecessor and topped the album charts on both sides of the Atlantic. Their third album, A Brief Enquiry Into Online Relationships, however, has seen many a critic eat humble pie. A record with a dizzying amount of experimentation and intensely laid-out themes, it’s an uneven but incredibly impressive record, that has genuinely seen the band become world beaters.
The 1975 frontman Matt Healy is a very smart boy, albeit one caught up in the temptations of the human mind, exaggerated by the pleasures and pains of being a bit of a rock star. Yet, like all 20-somethings, he has energy, passion, and confidence in abundance. Along with the help of his childhood friends and bandmates, he also has the wherewithal to channel these qualities into artistic pursuits, that while having countless detractors, is pure and brilliant enough for The 1975 to become perhaps the biggest and most important indie band of the decade, a very rare beast of an alt-pop band to be still having top 40 single hits. If they can keep it together, there could be no stopping them becoming bigger still, perhaps the biggest 21st century band of them all.
Easily the most hyped and anticipated album of 2018, the third record from Matty, George, Adam and Ross sees The 1975 continue their path to world domination. After a social media and marketing campaign that has taken the art of building excitement and engagement to new heights, it’s now finally time for the band to show they can live up to expectations. Overwhelmingly, resoundingly, staggeringly, they do and more. As much about millennial angst as it is a brutally honest study of a young man on the brink of his 30s, A Brief Inquiry Into Online Relationships is out on its own in ambition, creativity and execution.
The BRIT Award winners for Best Group in 2017, and Mercury-nominated for their previous album I Like It When You Sleep, for You Are So Beautiful yet So Unaware of It (as well as ‘winners’ of NME’s worst group award in 2014…), The 1975 have just announced the release date for their album, as well as UK tour dates.